Kanye West loses $20M after Bianca Censori’s Grammys stunt

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Kanye West is facing major fallout after a controversial appearance with his wife, Bianca Censori, at the 2025 Grammys. Their attempt at a headline-grabbing stunt, including Censori’s revealing outfit, reportedly cost Kanye a $20 million deal for two shows at Tokyo Dome this May.
Censori’s daring outfit, paired with Kanye’s push for her to “make a scene” by removing her coat, caused a backlash in Japan, where cultural norms differ significantly from those in the U.S. Investors pulled their support, viewing the act as disrespectful and coercive.
The stunt also drew criticism in the U.S., particularly given the timing with a fundraiser for wildfire victims. Online users expressed concern over the couple’s dynamic, with many viewing Kanye’s behavior as manipulative. What was intended as a PR move has backfired, leading to financial and public relations damage.

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